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Home | Web Owners | Adsense


AdSense Reborn?

By: Mark Thompson

Like me you are probably getting tired of hearing how AdSense is dead.It's not dead and it never has been although it has not been as profitable as it used to be. I used to have hundreds of AdSense sites but I've slowly let them die to be replaced by a much smaller number of high quality sites with a daily target of over $10 each. This is partly because I realized that when I compared 1000 clicks to an adsense site with 1000 clicks to clickbank i was earning almost 20 times more from clickbank.

So how come I am starting to create sites with Adsense once again?

Very recently Google have made changes to the clickable parts of the ads. Whereas before the complete ad was clickable now just the URL and the title are able to be clicked. If you have sites where you blend the ads into your content in the hope of accidental clicks you will have found a big drop in your income.

I believe that Google's long term plan has been to make the content network a much better place for advertisers to place their ads. These changes to the ads will ensure that there are fewer accidental clicks so advertisers will make more profits from the ads. Greater profits mean more adverts.

Over the next few months I believe that the amount per click for Adsense will rise as smart pricing starts to take a back seat. Quality sites with quality content will be rewarded with more advertisers vying to place ads on sites and therefore higher clicks.

Adwords account holders will have noticed how many changes Google have been making recently aimed at attracting advertisers to the content network. The more advertisers that are successful using the content network the better is will be for publishers.

If you wish to take advantage of the changes that google have made then you will need to create good quality sites with good quality content. Choose your niches wisely and ensure that there are a lot of advertisers and that the there will be organic traffic. Choose good quality domain names and where possible only use .com's

Using free tools like The Google Adwords External tool and Wordtrackers Gtrends Tool and bulk domain availability checkers you should be able to find some great niches and Domain names. These niches will have traffic from the time you build them which will give you a head start.

By adding good quality content to your new site and distributing articles you will soon have a steady stream of traffic heading to your new site. I am not going to pretend it's easy but by being focused on your site you can soon start to reap the rewards.

Don't be tempted to place lots of ad blocks on your page. This will only have the effect of reducing your income. Google displays the highest paying ads first down to the lowest. so you may have a $2.50 ad and also 3 $0.05 showing. But by just having 1 ad block displayed in the right place you ensure that the highest paying ads are displayed.

One thing that most people fail to take into account about Adsense sites are their value when sold. A site earning $200 per month will be sold for between $1500 and $2000 depending on the amount of traffic. If the site is poorly monetized then the new owner may even pay more if the amount of traffic is high.

Don't believe the hype adsense is not dead and it's making a comeback



Article Source: http://www.rightbiz.com

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