Chanel - Status Symbol of the Rich and Famous

Chanel is a name so well known in the perfume business that nearly everyone of any consequence will know about it and will recognize its distinctive logo, and there is no doubt that Chanel perfume is the very last name in quality as well as style making it amongst the most highly regarded of all perfumes.

And, as every good thing must be copied, unfortunately there are also many imitations that are doing the rounds, especially in the third world countries where trademarks are not as rigidly protected as in the West.

You may well wonder what it is about Chanel perfume that sets it apart from the rest and why women cannot do without it, and the answer is easily available when one considers the vision of its founder Coco Chanel who wished for women to wear perfumes that gave them a sense of freedom and of belonging to an important part of society. Though she may not have realized just how well her vision would become reality, today there is no denying the fact that Chanel perfumes are the very epitome of perfumes.

Thus, today all the famous personalities in the world including of course the Hollywood beauties are all sporting Chanel perfume, all of which contributes to the popularity and glamor associated with such a brand of which Chanel Number 5 is a good example.

But without even knowing it, these rich and famous people have given back to Chanel. By wearing Chanel, they are providing a source of free advertising that has spiked the sales of Chanel even higher. Women will eagerly buy it after learning Nicole Kidman wears it, or Paris Hilton, or any famous woman really.

Of course it helps to have a hundred years to tweak your marketing plan, and that's an area Chanel is not weak in. They have kept an edge on the marketing campaign, such as hiring Nicole Kidman to be the face of Chanel and producing an advertising film starring the actress. They are on top of their game and their profit margin reflects their great successes.

One of the most popular perfumes, Chanel No. 5, was created by a man named Ernest Beaux. He blended ylang-ylang and jasmine with neroli and rose to make one of his most beautiful masterpieces. No one outside the company actually knows the exact blending, but I think we can all agree it's perfect. There is even a rumor that a bottle of Chanel No. 5 sells somewhere in the world every thirty seconds. Whether or not that is true, what is true is this: Chanel is doing very well for its owners.

Price is generally around $80 for a 1.7 oz bottle of Chanel No. 5, but you can get a 2.5 oz bottle for the same price if you order from a discount perfume site. Chanel is, and will continue to be, a symbol of someone who can afford to wear it. Those who dab it on do so to let the world know they have made it...they have arrived.

Article Source: http://www.rightbiz.com

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