How To Short Circuit Buyer's Remorse

Every single human being on the planet today wants to believe that they have done something of value for themselves when they've made a purchase, and that they've used their ability to choose well and make a good decision. And as a result of this they want to know they're not going to feel bad about the choices they've made.

It's human nature to wonder if our decisions are good ones. The way that people generally know if their decisions are good ones is when they have real congruence that they've got the right thing.

The following research is in the field of social persuasion.

This research was performed in the areas of sociology and persuasion and it discovered that when people go to the race track to bet, just prior to the betting, when the person was asked by a researcher, 'So you're making a bet? What are the odds you'll win?'

Generally, the odds they gave were low. They'd respond, 'Well, I'm not sure. I mean, maybe I've got a fifty-fifty chance. Maybe thirty. Pretty low, I guess.'

The researcher would then ask, just after the purchaser bought the ticket, 'So. . . You've just placed a bet. . . what do you think the odds are that your horse is going to win?'

Generally, the purchaser would say, 'It's huge. Eighty, ninety percent. . . maybe more.'

The only thing that changed was that they bought the ticket. What made these people believe so strongly after they bought the ticket?

The answer: They were emotionally connected and committed to the decision and had an intense need to believe it was a good choice.

Sadly, nowadays, commitment isn't what it used to be. People "commit" to things all the time and back out at the last minute or have three to seven days to change their minds.

Ultimately this means that a deal isn't a deal until people are happy with using your product. A deal isn't a deal until they are truly sold on it. That is when you know you have a good deal all around.

The following principles come to bear on the way people make their decisions and whether or not they stay happy with them.

1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things.

This all gives us a very unfair advantage.

Article Source: http://www.rightbiz.com

Kenrick Cleveland teaches strategies to earn the business of wealthy clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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