Lesson #1 - Essential Rules for Effective Email Marketing!

Did you know that most people who build a list of buyers or prospects never really take advantage of having an email list? Either they hate to write emails or they are not doing it effectively, so their sales suffer.

They are virtually leaving money on the table for other marketers to grab it!

That very thought inspired me to put together a series of revolutionary email marketing tactics that would help online marketers in this sometimes difficult part of running an internet business.

"Affiliate Marketing VIA Email"

Uncover the secrets to effective email marketing and your income will explode!

The BASICS OF EMAIL MARKETING.

Now I know what you`re thinking: Basics don`t sound very exciting. But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months.

(Wouldn`t you rather be spinning stories about how you made your first hundred dollars?)

So find a comfortable spot, put up your feet and let`s get ready to rumble!

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Essential Rules For Effective Email Marketing
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If you want an email campaign to succeed, you don`t want to offend anyone when sending your
messages. Turn off a consumer with your email and you can be sure they`ll tune out your message.

Don`t let this happen to you!

A message that earns respect makes sales. That`s why my first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less,
across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re
thinking.)

There are two reasons that "less is more":

-- The first thing to remember is that looking at a computer screen for a long time causes EYE
FATIGUE for many readers. The shorter span of characters across the screen makes reading easier
and more appealing to the recipient of your email message.

-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up."

This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to
any character-width you choose. That means you won`t have to hit Enter each time after typing 65
characters. Makes life easier!

-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a
template. Then paste your email below it to see if any lines extend too far to the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson?
No one likes a screaming salesperson...and no one likes a "screaming" email message, either.

Odds are, when someone has over-amped the volume of their message by using too many capital
letters (not to mention too many exclamation points and other punctuation) - you`re going to
be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this
message, I`ve tried to use capital letters to help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as
"shady" or uneducated, and have an appearance that damages the credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and
grammar mistakes? Sure you would...and the influence would be negative, not positive!

When a consumer reads a sales message that`s filled with errors, they think to themselves,
"Good grief, this person doesn`t even take the time to get his emails right! His product is
probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason
people buy from you or the guy down the block. It`s essential that you create an image of
INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects.

Sending emails filled with errors doesn`t hurt your professional image...it destroys it!

Article Source: http://www.rightbiz.com

"To learn the RIGHT WAY to do email campaigns that will show you how to write and structure your email campaigns the RIGHT WAY! Get your FREE copy of the complete "Affiliate Marketing VIA Email" course today! AffiliatePowerUp.com

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