Masticating Nike Dunks

My friend of 30 years of age is a sneakerhead of sorts for most of his adult life, he says he likes to live life king size and on his own terms which compels him to step aside from the proven expenditure path for employees to out of the way draining a good proportion of his salary. Characteristic of sneakerheads he says he likes own all that Nike Dunks has offered till date! Nevertheless, he has a big collection enough to be proud of and out of his collection of shoes some 40 odd are Nike Dunks and other Nike Dunk SB models. I may be skeptic but of late I am a bit avoiding the guy obviously irritated of his obsession which made him eat, speak and sleep only Nike Dunks day in and day out which is uncharacteristic of him.

It is true that Nike Dunks have always enthralled every sneaker junkie and skateboarder alike in any case. Rather classic style and simple looks have mesmerized them all along. But what bemuses me is its similarity with the classic chicken-egg story; the question is whether it was Nike in its rush to promote the brand that first began the limited editions or is it the hype that led Nike to devise it. As it is, it is difficult to judge either of them. To me, it appears that the company is the ultimate winner for it has held the public imagination intact for decades, but I am more inclined towards the buyers who care nothing to pay any amount to buy their favorite shoes, at any price. This may be the biggest of reasons for the prices of Nike Dunks to rise dramatically and predominantly because of the limited editions of Nike dunk SB models; I would say hype, popularity and prices are all interconnected.

Fervent way sneakerheads spend over sneakers which they hardly wear is also amazing. Seriously speaking, what eludes my comprehension is how come the tricks of persuasive marketing helps turn consumers’ decision making process in your favor when it actually means going back on their first love. Although the argument applies equally well for Nike Dunks as well as for competitors, marketing gurus may dislike this. An extensive study may dig deep into every aspect including how far the attempts to sway customers to change their decisions really pay back as much as would be possible through brand loyalty and word of mouth referrals.

Regardless of market standing of a brand, the reality is that coaxing marketing will not be as effective as you would have liked and as a result customers consolidate further and their faith in referrals or hype which surrounds the sneakers strengthens. This takes me back to think of the die hard Nike Dunks fans absorbed by the hoopla surrounding it year after year.

There is one more side to this. As Nike Dunk SB and Nike Dunks enjoy established positions already, all the company needs do is hold onto its position and maintain the hype. Perhaps this is why we are seeing shoes being releases in small quantities? Well, perhaps my crazy friend may know.

Article Source: http://www.rightbiz.com

Sam Atherton is a writing industry specialist for shopping products. Right now, he is writing about nike dunk sb, nike dunks for www.dunks-nike.com

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