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Persuading With The Awareness Pattern

By: Kenrick Cleveland

"The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." -Henry Miller

I love language. I get really excited about words, patterns, meanings and the indescribably magnificent world of linguistics. For the past thirty years I've been studying persuasion, but really, if I think about it, I've been studying the language of persuasion. Physical mirroring and matching aside, persuasion is a world of words and it just thrills me to bring this information to you.

Aldous Huxley said, "Every individual is at once the beneficiary and the victim of the linguistic tradition into which he has been born - the beneficiary inasmuch as language gives access to the accumulated records of other people's experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things."

This is an amazing description. Language can either expand our universes or reduce our awareness. We maximize the benefits of our linguistic traditions when we study persuasion.

Language patterns qualify as one of my favorite aspects of persuasion/linguistics. The 'Awareness Pattern' is one of the most powerful patterns you'll ever learn.

The three words that I tend to like a lot in this category: aware, realize and experience. By simply saying one of these words you're making the person start the mental process that you mention. In other words, you're inciting them to become aware, to realize or to experience. These words are very important in your persuasion arsenal because everything that follows them is presupposed to be true. These words also force the issue of not will you do, but instead, are you aware of, which is far more powerful in persuasion.

When you gain skill with these words, you might start to worry that someone will respond to your question, 'Are you aware. . .?' by saying, 'Actually, no, I am not aware of that.' I want to assure you that when this language pattern is done properly, this response seldom if ever happens. But on the off chance that it does, simply say, 'No? Not yet, huh?'

Here's an example: The more you begin to construct in your mind the ways you'll be using these patterns, the more you'll begin realizing the explosively profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in MAXPersuasion brings you as I tell you about it and as you go through it?

Is the awareness of the power of these patterns starting to sink in? Let's go through this carefully. I'm not asking you if these patterns have power; that would not be a presupposition. Do you think these patterns have power? That's not helpful. I'm asking you 'are you aware of the power'. If you're not aware, it presupposes you need to be aware. And if you are aware, you'll state such that you are in fact aware. If you say, 'Yes, I'm aware,' then you know the power of the patterns and you agree they're starting to sink in and if you're not aware, then by hearing the question asked, you begin to become aware.

If you're feeling a little excited by this information, you're ready to learn more about how language can expand your universe.



Article Source: http://www.rightbiz.com

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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