What's Your Story? Using Stories to Persuade the Affluent

"To be a person is to have a story to tell." ~Isaac Dennison

Telling persuasive stories is the ultimate form of persuasion that exists. People are naturally wired to be able to hear your stories. It's just a phenomenal way to communicate and it's a phenomenal way to persuade.

You literally could do nothing but tell stories and be very, very successful.

Storytelling puts your listener, your prospect, your client, into a receptive state where they more easily accept what you're saying. Stories bypass resistance. Stories touch people's hearts. You can use stories to tap into the emotions of your clients.

In order to persuade people, you need to have the faith and belief of your prospects. Facts do not accomplish this rapport.

Today most people have highly attuned B.S. detectors as a result of being confronted with a constant barrage of messages and requests. People don't like to feel they're being persuaded or sold, but when you use stories to get your message across, this gives your potential client the ability to make up their own mind in the way you want them to.

The two main questions your prospect will need answered before trust and rapport are established is who are you and why are you here. Once these are answered, trust can begin.

The affluent have even stronger B.S. detectors because people want to work with those who have the money. They want to know who you are and why you're there.

This is a powerful strategy and when storytelling is combined with other physical and verbal rapport strategies that I teach in The Persuasion Factor and in my Elite Coaching Club.

If you feel like you need more support, you can wait to read all of my future articles in the coming months or you can get on the fast track by starting with my Persuasion Factor program.

The authoritarian model of communication is how people usually communicate in business. There's no give and take. It's the expert or teacher speaking to you. With storytelling, it's the indirect permissive form of communication--give and take, back and forth.

What's your story? Are you from humble beginnings? Have you overcome adversity? Did you beat the odds in some facet of your life? Is your story a fairy tale?

Article Source: http://www.rightbiz.com

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques.

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