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Articles in Home | Marketing | Podcasting

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  • Creating Your First Podcast  By : Maria T Wilkes
    If you're new to podcasting, do not let the word intimidate you. Creating a podcast is actually quite simple. The only tools you will need to create your podcast are a computer, a microphone, and a recorder that lets you record in MP3 format. You will also need some means of distributing your podcast. If you already have a website then this is suitable.
  • Pod Cast Marketing - Is it effective?  By : JD Theis
    In the marketing world, each day presents new challenges and new opportunities. In order for you to find success, you must remain on the cutting edge to be sure that your customers are kept constantly abreast of your products and services. A normal day usually starts with a search for answers. More often than not the question is how can I grow my business? How can I gain a larger market share? The answer is pretty simple and everyone in this competitive economy knows for a fact that innovation is crucial for building a customer base that will last.
  • Podcasting – technology that can kill radio?  By : Dmitry Baranov
    Podcasting is a new format for distributing audio and video content over the Internet. From the technical viewpoint, podcasting involves nothing new – it’s just embedding of multimedia-content (audio or video) into an RSS feed.
  • 5 Powerful Steps to PodCast Marketing  By : JD Theis
    Just about every business owner I know wants to get in on Podcast marketing but does not have a really solid understanding of what this technology has to offer. Most think that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed. The rss feed is then used to mass distribute the audio file to podcasting sites like iTunes, Yahoo Podcasts, Podcast Alley and many more. It is a fairly simple technology that requires some amount of know-how, but it can be a very effective tool for you to attract customers to your website.
  • Podcasting Just Might Be the Tool to Revolutionize Education  By : Sharon Housley
    Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.
  • Podcasting For Cash!  By : steve cowan
    If podcasting seems to be difficult or complicated, you could be in for a shock! Find out in this article how to create your own podcasts, using free software, and download a free podcast (value $27).
  • Podcast Your Way To Success  By : Philip Nicosia
    With the ever dynamic and advancing technology, marketing strategies have also improved. Among the latest techniques are blogging and podcasting on the Internet.
  • Making Your Podcast Standout  By : Sharon Housley
    Podcasts are becoming more and more commonplace, distinguish your podcast by polishing it and properly publicizing it.
  • Publicity Secrets for Podcasts  By : Philip Nicosia
    Podcasts are a great marketing tool. It helps build noise for your website—with every new segment, you have something to announce or promote, and the fresh content can help increase traffic and you website’s “stickiness”.
  • Podcasting Do's and Don'ts  By : Sharon Housley
    Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.
  • Podcasting Step by Step: From Content to RSS  By : Philip Nicosia
    There’s a lot of hype surrounding podcasts now. People have been downloading it as a source of fast and useful information (one which they can listen to at their own leisure—in the car, in bed, during coffee breaks). And now, more and more users are thinking of creating their own podcast too, because it’s so easy to do.
  • What are Podcast Feeds?  By : Philip Nicosia
    So what’s the big deal about the much-talked about podcast feeds? The hype is that the feeds are the very backbone of the podcast revolution—without those feeds, nobody can upload and download these files. Those millions of music videos and video highlights? They’d be gone, buried in the computers of the people who created them, but inaccessible to everyone else on the web.
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