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Web Log Analysis By : Sharon Housley Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? Six Website Testing Ideas By : Jim Stone, Ph.D. When I first started split testing things on my landing pages to get more sales, I wasn't sure where to begin. I often tested things that didn't make much difference. Here are some ideas with an indication of how important it is to test each one. It pays to opt for Software Test Automation By : Roy Upton More and more companies these days are using automated testing tools for accuracy and precision. Testing is really important to make sure their software is working well before it goes into use. In this day and age, you have to guarantee that the applications that have been created for online use by the general public work perfectly. All about Automated Testing Software By : Roy Upton If you are looking for accuracy and precision, it makes sense to go in for software test automation. That is why many companies these days are using automated testing tools. This is the best way to make sure that their software is working well before it goes into use. After all, they create the applications for online use by the general public, and if they don't work well, their purpose is defeated. Marketing Performance Measurement with Better Metrics By : Sam Miller The right marketing performance metrics can enhance business performance management. Bad performance metrics can kill your marketing. Internet Home Business Marketing & Promotion: Testing Your Traffic By : Michael Laleye Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn't bring users to the site it's useless... Why Ad Tracking Is So Important By : Jason Oickle Of course when your doing business on the internet, profits is your main goal. Just like in any other business. That is why you must track everything to ensure your efforts are not going to waste. Ad Tracking Is A Must To The Affiliate Marketer. By : Jason Oickle There is a lot of money in affiliate marketing. This is true, only to those who are serious and working hard on their affiliate program. Every successful marketing will tell you to track your ads.