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Words in advertising Have you ever seen an ad without any words? Be it a radio, TV, cinema, press, Internet or outdoor advertisement, text is always an element of the utmost importance. Market research costs - how much? Nowadays, information is regarded as invaluable.Any company needs internal information (generated by individual departments) and external information (generated by the widely understood company's environment), in order to work out an effective marketing strategy. Is e-commerce for me? Small businesses run up against the same obstacles on the market as big corporations. They also have to respond quickly to any changes and meet the clients' needs. Big firms can afford expensive promotion and media advertising. For small enterprises e-commerce is nowadays an important development factor.