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On-Page Optimization Tricks That Boost Your Webpage Rankings Although good on-page optimization is something you'll really want to do, it is not how you make dramatic changes in your search engine ranking! Many believe that by getting your keyword density just right, you'll really move up in the search engines. That is really a misconception. Wealth Funnel System & Developmental Performance Consultants: SEO I’m sure most of you have heard of PPC and Organic Search Engine Marketing and Optimization. If you are anything like me you have probably thought to yourself “I don’t have a clue what a Search Engine is let alone what Search Engine Optimization is?” Freelance SEO Freelance SEO providers are required to keep up with algorithms associated with search engines, as well as programs and technicalities of the field.