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Audrey Burton's Articles

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Use Your WebStats to Save Time and Mo'ney! Most small business owners have websites, but many don't know what to do once the website is up! You need to know who is visiting your site and where they are coming from. How else will you know if your online marketing is working?! Emotional Connection - Why Do People Buy? Have you ever wondered why people buy from you? Why do people buy anything? Much of the decision is based in emotion. Using emotion in your marketing is critical! Read this article to learn steps to take to appeal to your ideal customer and compel them to take action! Home-Based Business Work/Life Balance Home-Based Business Owners sometimes struggle with stopping working! You could work all day and night every day, but it isn't good for you. How do you stop? It is not easy, but it can be done... Nobody Cares About You! Until people get to know you, they really do not care about you! Do you talk about yourself in your marketing? Avoid this fatal mistake! Read on... What Jerry Seinfeld Taught Me About Succeeding in Business You can find inspiration many places - I found some in Jerry Seinfeld! Read how his 3 rules for living apply to small business success! Do Not Wait Around to Get Clients! Are you tired of putting it out there and waiting for the clients to show up? Take intentional action! Go out there and get more clients. Read on... Money – Are You Making The Right Decisions? Is the love of money the root of all evil? Maybe. It is not for me to say, but it surely can mess up your life! If you are in a tough spot, read this article for some strategies on handling it on your own. Are You Too Nice? In business, it can harm the future of your business when you are too nice! You need to ask for the sale and you cannot allow clients, employees and vendors to take advantage of you. This article also contains some terrific daily affirmations for you to feel good about getting what you want in your business! Are You Maximizing Every Single Sales Opportunity? Sales and Marketing are hard! Make it as easy on yourself as possible. Learn what you need to do to take full advantage of every opportunity possible! How do you pay the rent when business is slow? Ok, so business is slow - don't panic! Keep this article nearby to read every time you feel a slowdown to get you focused again. Don’t make the same newsletter mistakes I did! Part 2: Technical Creating and sending an electronic newsletter is more complicated than it looks! Part 1 of this series addressed the content portion and Part 2 now addresses the technical aspects of ezine publishing. Don't make your own mistakes; learn from mine! Boys vs. Girls in Small Business? Sort-of… You may not realize it, but there are marked differences between the ways men and women run their small businesses! Read this article to maximize your gender strengths. Not Enough Time, Not Enough Sales! Are you very busy all the time, but don't have enough clients? It is a difficult situation - you are doing everything yourself and don't have the sales to support hiring help, but you can't work any more than you already work! You need to be more efficient. Read on to find out how. Don’t Make the Same Newsletter Mistakes I Did! Part 1: Content Starting a newsletter can be a daunting process! What should I put in it? Do I have to write an article every time? What is the best way to go?! Get started with this article and look for "Part 2: Technical" soon. 3 Steps to Predict Your Sales Accurately How much marketing do you need to do to achieve your financial goals? This is such an important question! Getting the answer is easier than you think. Read these 3 steps and you will already feel less stressed. But I Don’t WANT to Target Market! In the beginning, target marketing is difficult and new business owners don't want to do it. However, targeting your marketing efforts is the best thing you can do for your business, and the sooner the better! Learn why in this article. Use The Right Benefit Statements on Your Website (and in All your Marketing) You have probably been told a hundred times to put benefit statements on your website and in all your marketing, and you have probably done so. Are you using the right kind of benefit statements? Check out this short article to find out! Sales Strategy # 2: The Ambush! Are you ambushing unsuspecting prospects with your pitch? This is a big mistake! Learn if this is you and what can be done about it! How Do You Market Two Businesses? Owning two businesses seems like a good idea - potentially double the income, right? Doing it alone can be daunting! Read on to discover what does and does not work. How to ‘Start’ Starting your Own Business Are you thinking about starting your own business? Or are you really new in your business? Are you confident you have what you need to succeed? Check out this article to see if you have the right formula. Sales Strategy #1: Get Your B*utt on the Phone! Don't be afraid to pick up the phone! If you prepare for it, it's a piece of cake. Check out this article so you will feel confident calling your prospects. Networking is like Black Jack Don't gamble with your marketing budget! Learn how to better your odds while networking with these techniques.