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Daniel Sitter's Articles

  • Selling Means Maintaining an Open Communications Channel
    None of us can be experts in everything. Customers appreciate being able to speak their language and having their audience understand it. In this manner, they feel confident that there is an open communication channel and their needs are clearly understood. What steps are you taking to ensure that you clearly understand your customer.
  • Are you Experiencing Sales Growth Despite the Economic Times?
    The volatility of the present economic climate has left many people, including salespeople, in a state of fear and uncertainty. We now have the highest number job losses in five years as business are trimming both people and operations. How do you sell in this environment?
  • How to Sell Successfully in a Recession
    Downward trends are indeed a stressful time posing numerous challenges, yet they do indeed present many opportunities. What is there to do when you are a salesperson needing to make a living in such a mess?
  • Sales and Life Baggage: 8 Step Strategy for Effective Dumping
    Baggage is fine for carrying-on short flights and overnight car trips, but nagging personal baggage can paralyze your sales efforts. What do you carry around with you that is constantly weighing you down, limiting your flexibility and holding you back? Most of us carry the burden of something; usually more that we should. Why do we and how does this behavior impact our selling?
  • Is Your Sales Plan Viable This Year?
    Seth proceeded to share a philosophy with them, one that I have been professing for a lifetime; that success follows the Pareto Principle in that 80% of your efforts must come from personal development and 20% from specific techniques. Godin fed his hungry and attentive audience a two-course meal, teaching that there are two things they needed to do immediately:
  • Viral Selling Through New Social Media Marketing
    Sales strategies are becoming more conversational as social media marketing unfolds. Perhaps the marketing mainstream is finally grasping what he direct marketers have known for some time; that selling is most effective when it is made to be personal and conversational. Is that how you are selling?
  • Your Ideas Sell
    Ideas need work. Whether your strategy for developing great ideas includes the development of mind-maps, the use of mastermind groups or simply dreaming, the creative process must prevail if you are to be successful in selling your ideas. Being intangible, your ideas come to fruition when they are painted and constructed in the mind's-eye of your customer. The successful sale of...
  • Superior Selling Provides Entrepreneurial Success Formula
    Utilizing the same status-quo thinking and agenda that did not work for you in prior years will not work for you this new year either. You must change your approach and your methodology to discover remarkable sales success. What does sales success demand?
  • All Credit Applications Will Be Accepted
    Deceit is not an acceptable business or sales practice. That is not the way to operate your business, especially in the long run. Be honest and up-front with prospects and customers. It's not only a sound business policy, but it allows you to also sleep better at night.
  • Closing The Sale is the Tipping Point
    You will know when you achieve the rank of professional salesperson when you deeply understand this simple proclamation: Too many salespeople succumb to the complexity and awe associated with the "science of closing." Learn to think of the close as simply the "Tipping Point" in the selling process. Perhaps this idea will remove some of the pressure so many salespeople experience while considering closing.
  • Sales Lessons Learned From Watching The Apprentice
    Watching the celebrity edition of the Apprentice on television proved to be far more than solely an entertaining experience. This reality show actually provided a healthy dose of business reality, demonstrating many valuable sales lessons that we can all benefit from.
  • 10 Activities Guaranteed To Prime The Sales Pump
    We must develop and invest the proper skills, materials and time in order to reach a wellspring of selling rewards. Here are 10 proven activities to accelerate your success. Try engaging in all of these between now and the end of this year. You will find yourself leaping into the opportunities that 2008 will surely offer.
  • 3 Factors Determine an Entrepreneur's Sales Success
    Many entrepreneurs view the task of selling their ideas, products and services as an undesirable necessity. Sales is neither a job that they typically enjoy nor one for which they are particularly skilled and well-prepared for. What is to be done? Who then is going to do the selling?
  • First Sales Contact: 8 Steps to Establishing Your Credibility
    Our first contact with a prospective customer is our first impression. It is both our personal and company introduction. If handled well, our new customer will become a source of referrals, providing many additional first contact opportunities. If handled poorly, that same door may be closed forever.
  • The Obama and Oprah Selling Machine
    Who is on your sales team? Often, success in the field is far from an individual effort. Even if you are a self-employed company of one who handles everything from sales to accounting, you too rely on vendors, FedEx, US Mail and reliable technology to ensure your sales success. You are indeed part of a team effort, albeit the focal member. So how do you maximize the impact of your team's effort?
  • 8 Habits of The Highly Successful Salespersons
    There are numerous skills and traits that help define successful salespeople. These traits are beneficial regardless of whether you sell tangible products, services or your ideas. Developing these skills will benefit every entrepreneur and business owner who must daily interact with others to transact business.
  • The Answer Is Always NO Unless You Ask
    Asking for the order seems like such a simple notion, so why do so many salespeople have difficulty with it? Asking is necessary. Asking is expected. Closing the sale is dependent upon it.
  • Seven Words You Cannot Say In Sales
    Our word choices and uses are important. They often convey our level of intelligence and understanding to others. This is critically important, especially in selling, where perception often means everything. Clear word choices lead to clear communication which in turn leads to satisfying relationships and greater business opportunities.
  • Writing for Marketing and Credibility
    Article writing is a means to establish your credibility, by giving away a bit of your knowledge and skill in exchange for the opportunity to offer your prospects additional services. It is a wonderful win-win strategy for everyone. Your benefits are both short and long term. Few marketing tactics are as focused or cost-effective.
  • Fire Customers As Neeeded for Profitability
    Weeding out undesirable and costly customers may be difficult for some entrepreneurs, yet a necessary decision towards ensuring our ongoing successful operations. Just how do you go about firing those customers?
  • Sell More by Expressing Gratitude
    Once a sale is completed, salespeople have an unhealthy tendency of paying less attention to their customers. A follow up call or subsequent visit goes a long way toward guaranteeing customer satisfaction. It is via this attention to their overall satisfaction that we say thank you.
  • Customers Tend To Buy The Who, Not The What
    Let's face it salespeople: Assuming that your customer knows what he needs, almost without exception, he can locate an alternate source for virtually any product that you sell, many times at a lesser price. The internet is loaded with sites ready to sell almost anything at unbelievably low prices. The question becomes "what are you going to do about it?"
  • Can You Hear Me Selling Now?
    Your marketing message is tied directly to your brand, your identity. What are you doing each day to clarify your market position? Are you truly connecting with your marketplace?
  • The Role of Leadership in Selling
    Leadership is a compelling intellectual or spiritual force that moves people to action. We must take charge and lead the selling conversation. We must demonstrate for our customer that we seek what is best for her as we work with others to provide a solution for her needs. Leadership requires leaders. Are you up to the task?
  • Would You Buy From You?
    We usually have just one opportunity to establish ourselves with a new contact. In business, that perceived impression must be exactly what we intend it to be or we may not ever get in the door to sell anything. First impressions are that powerful. What is your first impression saying about you?

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