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Donald Mitchell's Articles

  • Profitably Go Beyond the Scope and Concept of What You Do Now
    Most businesses and nonprofit organizations focus on too narrow a way to serve customers and beneficiaries. They should look around to see what else might be done that would be very efficient to offer at low cost that people want.
  • Increase Sales by Reducing the Cost of Using Your Offering
    Customer costs begin with the price you charge for your offering. While making your operating costs a little lower, you may be greatly increasing your customer's costs . . . making it expensive to deal with you. Cut your customer's costs, and you'll have more customers.
  • Upgrade How You Provide Your Offerings and Why Those Offerings Are Employed to Gain Effectiveness
    Provide an offering in more desirable ways and appeal to new reasons for employing your offering, and you can gain tremendous effectiveness by attracting more people to use your offerings.
  • Add the Right Hours of Service to Draw More Customers and Beneficiaries at Low Cost
    Many organizations operate nine-to-five, Monday to Friday, without considering whether different hours might be more attractive to customers and beneficiaries. This article explains the value of reconsidering the hours and scheduling of the people who provide products and services.
  • Add Much More Value by Making the Right Offerings
    In thinking about serving customers or beneficiaries better, it's important to appreciate the operational implications for costs of adding new offerings. This article contains a quantitative example of how choice of offerings can help or hurt operating efficiency.
  • Choose the Right Offerings to Add Profits
    Mix of offerings is more important to profitability than many business people realize. Mix affects sales volume, profit contribution, and costs of operations and overhead. This article explains how to look at optimizing the combination of these factors in making mix changes.
  • Share 20 Times More Nonprofit Benefits with the Same Resources
    Nonprofit organizations can deliver more benefits to beneficiaries when they improve their cost effectiveness in serving more beneficiaries by reducing both the costs to the organization and to the beneficiaries. This article has three examples of changing a nonprofit organization's business model to show how this can be accomplished.
  • Unleash Huge Profits through Business Model Innovation
    Business model innovation can make a business more or less profitable by changing to whom, what, and where offerings are provided in the search for much larger volume of sales. This article shows the opportunities and pitfalls of these alternatives.
  • Locate the Most Efficient Path to Give 20 Times More Benefits to Nonprofit Beneficiaries
    Nonprofit organizations have to stretch a dollar harder than for-profit ones do. In this article, readers will learn how to be most efficient in selecting to whom they provide nonprofit benefits by looking at an example of a food distribution charity.
  • Find the Ideal Route for Profitably Increasing Your Sales by 20 Times
    Business model innovation involving who you will serve is critical to expanding sales profitably. This article looks at the critical elements of providing such success and provides a quantitative example.
  • Get Comfortably Ready to Grow Your Sales by Exponential Leaps and Bounds
    Most organizations make slow progress in growing because they don't understand the thought process that leads to faster expansion. This article lays out the key elements of making such more rapid improvements.
  • Soar Beyond Best Seller Reading Levels by Taking the Road Less Traveled
    Many writers think that only the quality of their writing matters in creating a best seller. But applying the 2,000 percent solution process can exponentially expand their readership beyond what writing alone can accomplish. This article describes how anyone can become a business book writer who achieves the same reading levels as those with best sellers.
  • Don't Settle for Two When You Add One Plus One: Get 400 Times More Profits Instead!
    Choosing to combine ways to add 20 times more revenues and reduce costs by 96 percent can create 400 times more earnings for a company while an individual 2,000 percent solution may not even grow earnings by 20 times. This article explains why choice of paired 2,000 percent solutions to create is an essential element of a successful business strategy.
  • Organize Your Escape from the Hot Tin Roof of Complacency
    Complacency makes you satisfied with where you are and what you are doing. That's fine if you are sentenced to life imprisonment, but it's a bad mental state if you operate in a competitive business world. This article shows you how to shake off complacency and regularly deliver valuable breakthroughs that will make your organization more effective and forward looking.
  • Shoot for the Moon . . . Even When You Don't Yet Have a Space Ship
    Complacency steals most of our potential. This article looks at how you can create a more stimulating environment that will unlock that potential and give you the ability to continually make breakthrough improvements.
  • Be Disciplined and Enjoy the Pot of Gold at the End of the Rainbow
    This article explains the value and importance of not only creating 2,000 percent solutions (ways of accomplishing 20 times more with the same time, effort, and resources) but also repeatedly seeking to improve upon those solutions to make more exponential gains.
  • Prepare a Perfect Road Bed for Your Route to Breakthrough Success
    Unless you prepare a sound roadbed, the road you lay will soon become unusable. Preparation for creating breakthroughs teaches the same lesson: Getting organized in the right way determines your success. In addition, preparation builds confidence that you will succeed . . . helping create the breakthrough.
  • Leading Breakthroughs
    Teams make most improvements. This article looks at how you can go from making ordinary improvements into accomplishing breakthrough, exponential progress by selecting the right team and leader.
  • Follow Enthusiasm Down the Most Fruitful Paths Towards Flawless Performance
    Achieving perfect performance is often desirable but traditional carrot-and-stick approaches aren't sufficient to achieve that result. This article proposes using enthusiasm, better communications, and a better redesign process to approach perfection.
  • Design Your Perfect Accomplishments
    Daydreaming is fun, but living those daydreams is infinitely better. This article looks at how to turn your dreams of perfection into everyday joy of having that perfection.
  • Engage Individual Perfection to Organizational Flawlessness for the Greatest Breakthroughs
    Performance breakthroughs can be most easily established by seeing how natural tendencies to operate perfectly as individuals can be tied to ways that groups operate flawlessly. This article provides an example of how to make such a breakthrough in cost reductions for an organization.
  • Conduct Your Organization in Ideal Ways to Make Beautiful Music
    Near-perfect performances are delivered by organizations all of the times. When we look closely at those examples, we can distill principles that can be used to guide near-perfect performances by our organization. Combine these principles into a new way of operating, and you'll soon have a breakthrough in effectiveness. This article shares two examples of how these breakthroughs can be accomplished.
  • Practical Perfection Practice Delivers the Two-Hour Work Week
    With 2,000 percent solutions, you can get all your work done in two hours a week . . . or you can accomplish much more by working more than two hours weekly. This article explains how to draw productivity lessons from thinking about where people routinely do things almost perfectly.
  • Imagine Perfection to Shrink Your Work Week to Two Hours
    If you could accomplish 20 times more with the same time, effort, and resources, you could finish your current job in two hours a week. Does that strike your fancy? If so, the key step in finding such productivity breakthroughs is identifying the maximum result that can be achieved with reasonable risk and resources, far beyond merely exceeding tomorrow’s best practices. This essay shows you how to identify that ideal maximum result.
  • Leapfrog Years Ahead of the Competition by Accomplishing 20 Times More!
    This essay shows how to exceed the best of what someone else will introduce as tomorrow’s best practice in five years. It shows you how to move way beyond tomorrow’s best practice in a timely and cost-effective way.

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