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Francesca Black's Articles

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The Seven Part Plan to Building a Brand Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else. What control does a marketer have over the minds and hearts of buyers? Marketing authority David Jobber has identified seven factors in building a successful brand. Space Travel: Science or Fiction? There are those who deny Neil Armstrong walked on the moon and maintain the whole story was a government conspiracy. The idea that man could actually break away from our cradle of atmosphere and gravity was once fiction of the highest sort. Yet one dreamer made it a reality. What is there not to believe about space travel? Will there be a time when such a thing is feasible? Bring Your Product to Life with Personality When choosing an appropriate mascot for your brand, first identify what you are trying to achieve. Who will conceivably buy your product or services? What kind of character would appeal to that audience? Is this a spokesperson that will stand the test of time? In what way will the personality reach out to the consumer and communicate the strengths of your product or service? Is this an image you desire? Preparing Children for Emergencies Whether it is a fire, flood or earthquake, children need to know what to do and how to do it in order to minimize stress and anxiety. Have you heard stories on the news about a child who saves a family by staying calm, calling 911, and following directions? Being prepared to help in an emergency saves lives. What makes it possible for a child in a high stress situation to be ready to help? Home Security Measures That Go a Long Way Anyone is susceptible to robbery, home invasion, or assault. Criminals often survey their target before entering and taking a few precautions will make your home and those who dwell there less likely to be victimized Organic Cotton Although many people are becoming conscious about what they put in their bodies, they do not take necessary precautions for what they put on their bodies. Pesticides and other chemicals can not only damage our bodies as they are ingested, but also as they are absorbed through the skin. This proposes great concerns as most of the cotton grown today is loaded with pesticides and chemicals. Cotton uses the most pesticides of any product farmed. 72 Hour Emergency Kit Life has many uncertainties and unexpected events. Planning for the unexpected will be of great help if evacuation is needed for a disaster. Being prepared with a 72 hour kit will allow for you and your family to have something on hand that is ready to grab in a moments notice. Although there are some basic items that should be included, kits can be personalized. Celebrate Valentines With Friends and Family You don't have a special someone to celebrate Valentine's Day with? Invite friends or family over and enjoy Valentine's day with them. Here are some theme ideas for a fun and lighthearted evening. Basic Care for a Juniper Bonsai Growing bonsai trees is an ancient art that is becoming increasingly more popular. Research shows that plants benefit our mood and attitude. Introducing bonsai plants into your life will bring these benefits along with reduced stress levels and enhanced the aescetics of your home environment. Because juniper bonsai trees are easy to grow, they make great plants for beginners. Teaching a Child Chess With the world becoming more complicated children need these skills to be equipped to meet its expectations, challenges and the many problems that will arise. A person does not need to go to extremes to help their child, its as simple as teaching the game of chess. A Chocolate Primer A trip down the baking aisle in a grocery store presents the pastry chef with more options for chocolate than the candy counter. But if you’re stuck in a pinch, is it okay to substitute semi-sweet chips with a bittersweet bar? What can a glimpse at the list of ingredients tell you about a chocolate bar? Besides color, is there any real difference between white chocolate and milk chocolate? The Great Things About Photography Are you thinking about taking up the hobby of photography? Many who have already discovered this exciting and fulfilling hobby can tell you the top ten reasons why photography is so great. Maybe you will be captivated by this compelling and diverse art as well. Organic Protects the Next Generation There are countless benefits to eating organic. Organic produce is higher in nutrients, lower in nitrates, free of artificial additives, and it tastes better. Furthermore, organic farming is better for the environment--another way the organic lifestyle benefits our children's futures. It does not require great effort to make a change. Craft Clutter Creating Organizational Calm Have you ever noticed how clutter, mess, and disorganization effects the way you feel? Having too much stuff, or stuff without order, creates an unsettled atmosphere. Very few can shut out the chaos around them without being affected by it. The History of Hemp Hemp is a highly evolved plant species and is not genetically engineered. Hemp is heat, mildew, pest, light, and rot resistant. Hemp's long, smooth, hollow fibers make hemp very strong, durable and mold and mildew resistant. Innovative Portrait Photographers Ever since photography was invented, there have been famous names associated with it. Ansel Adams, Alfred Eisenstaedt, Dorothea Lang are just a few of those who have changed how we look at the world and at photography. What about famous photographers today, those who are currently changing the way the world looks at photography, especially at portrait photography.