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Heather Dominick's Articles

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Are You Worth It? Are you ready to tap into your worth once and for all? When you constantly give your energy away to outside circumstances, you're left drained, empty and looking for ways to fill up. You search endlessly for the right "answer" to building your business, making more money ... So What Myth Are You Here To Shatter? So What Myth Are You Here To Shatter? Every person comes to this earth with a purpose. As an entrepreneur, you have the awesome opportunity to fuse your business with your purpose! How You Can Magnetize Your Target Market The importance of a "target market," is very true because we honestly can't serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you'll lose business by not being willing to work with everyone, just pause for a moment and ask yourself, "Would I really want to work with everyone?" My guess is your answer would be no because everyone is not your energetic match. Are You A Resistor Or Persistor? Wouldn't it be great to feel that way in your business? That you could just be in action, really quickly, creating high-quality marketing materials, attracting ideal clients, producing new products and programs and not even notice anything else around you (all your other "To-Dos", or various projects or housework that needs to get done ...) instead of feeling overwhelmed, like you're torn in a million different directions ... How to Move Through Your Prospect's Biggest Blocks I've come to know that there are three big blocks that most often come up when anyone is looking at using a professional's service or getting ready to buy a product. Closely Guarded Energy-Secret for Greater Client Attraction...Tell Your Story I've dealt with a few criticisms about including my personal story on my website, but, more importantly for every skeptic I've had at least 10 people tell me how much they admire what I share and how it resonates with them (and those folks usually end up coaching with me). So why share your personal story? Because it's going to be one of the fastest, most genuine ways to connect with those people that you are meant to serve in your business. What Goldilocks Can Teach You About Gaining The Client Commitment See, I like to call the use of packages in your business the "Papa, Mama, Baby" approach. Modeled after, yes, Goldilocks. She is the perfect example of a client trying to find their right fit. She likes the house she's in (your business), but is trying to find the best way for it to serve her (your packages). Create TRUE Entrepreneur Success and Security Did you know your first Energy Point can be found in your body at the base of your spine? This is the area where you house all of your 'security' energy. It is literally about being supported in life. So it makes sense that this will pop up when building a business, right? Create Client Connections By Tapping Into Testimonials When connecting with a potential client it's so powerful to be able to share stories from other folks who have used your services. The stories of others will do tons more than explanations from you. Having potential clients connect with the experience of others is a highly effective way to share what it's like to work with you and your business. How To Activate the Law of AS IF... In Your Business Remember the story of the "Little Engine That Could"? "I think I can, I think I can, I think I can ..." The load began to move and then natural momentum began to take over at the top of the hill and it was pulled forward -smoothly and easily ..." Ahhh - such a nice story, isn't it? Think your business is any different? Well, your answer says a lot about whether it is ... or it isn't. How To Create Clear Client Boundaries For Better Results How To Create Clear Client Boundaries For Better Results I love to help my clients and I'm blessed they recognize the energy I invest in to providing a high-value service. As an Entrepreneur I sense you probably hear the same a lot, too, yes? It's important to offer this type of service (especially because it can be hard to find these days) AND it's also important to not confuse high-value service with lack of boundaries. Do You KNOW that Your Business Is Needed? Most entrepreneurs get stopped because of the stories they tell themselves. These are what I call "Yeah, buts" and "What ifs". Usually they aren't anywhere near true, but you repeat them so often that you begin to believe that they are. And then that's where your energy goes. When your energies aren't aligned, you can't figure out what to do next. 3 Steps to Magnetizing Your Ideal Clients Instantly To prepare yourself to magnetize your ideal clients you want to first pre-pave the way for connecting with your ideal clients by having two strong, EnergyRICH® legs to stand on. Use Your Uniqueness to Up Sales Tapping into your uniqueness and using it effectively is the "Hidden Key" to increasing business sales. Accessing this part of who you are and what you offer through your business will assist you in languaging your offer to your prospects and clients in a way that has them saying, "Yes, I want that!" This goes for verbal conversations AND on all marketing materials. Do You Fuel Your Business With Fun or Fear? Having a business of your dreams is all about the energy. I have coached many people that had no clue of HOW they were going to do things, and in some cases, they had some real gaps in skills like marketing and selling. But, when they really understood that this is an ENERGY game- first and foremost- and they focused more on the way they felt, and how they could make small shifts, then they started to see things showing up that AMAZED them. Are You Maximizing Your Marketing System? Your overall marketing system is probably the most important system in your business and the one that can also be most overlooked (hard to believe, I know, but true). Do You See Failure or Success? I remember attending a meditation workshop with Mark Epstein, a well-known 'Buddhist psychologist.' He told a story about a meeting he had with Ram Dass, spiritual teacher and author, where Ram Dass had asked Mark Epstein about his work with his patients. As Mark talked about his work, Ram Dass interrupted him and asked, "Do you see them as already healed?" Yes, You Can Let Your Prospects Know You (Actually, You Should!) Every experience is an energy exchange. If you're focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you're spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you're interacting with someone (actually, even more than the words you say!). 1 Sure-Fire Way to Get Networking Results I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?" A Simple Solution to Increase Your Sales: Shift From Selling to Serving I used to play small when it came to talking about my business because I was afraid of sounding "salesy" and then I discovered the easiest, most-simplest thing I could do to increase my client numbers - I shifted from selling to serving. That's right. So much began to happen ... I felt better about myself, started falling in love with my business and door upon door opened up with opportunities. 9 Steps to Boost Business Purpose and Profit There are many parts to building a successful entrepreneur business, but it first and foremost begins with understanding and remembering why you do the work you do. Then it's about clearly understanding who you serve, what their major struggles are, and how what you offer will make their life better. Make Your Business Card Work Marketing Magic Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do. How to Get Instant Prospect Response Results There are 3 Keys I've found to creating an immediate, joyful, and results-oriented connection with your ideal clients; however, the one that's most important is not only crucial, but also my favorite...a clear CALL-TO-ACTION! THE #1 Inside Scoop to Selling for Guaranteed Results What comes to mind for you when you think of selling? Most people think of selling as needing to convince or manipulate another person. How does that feel? Yuck! Most of us don't thrive on that. The "need to sell" tends to come from feeling like you are in a lesser position and that you need to convince people of your value. How to Magnetize Your Target Market I’m sure you’ve heard over and over the importance of having a “target market,” a specific group of people who share similar qualities and have a problem that you and your business can solve. Now, this is important because you want to have a clear message that speaks directly to potential clients, which has them saying, “Yes! That’s what I want! I’ll hire you NOW.”
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