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JD Theis's Articles in Podcasting

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Pod Cast Marketing - Is it effective? In the marketing world, each day presents new challenges and new opportunities. In order for you to find success, you must remain on the cutting edge to be sure that your customers are kept constantly abreast of your products and services. A normal day usually starts with a search for answers. More often than not the question is how can I grow my business? How can I gain a larger market share? The answer is pretty simple and everyone in this competitive economy knows for a fact that innovation is crucial for building a customer base that will last. 5 Powerful Steps to PodCast Marketing Just about every business owner I know wants to get in on Podcast marketing but does not have a really solid understanding of what this technology has to offer. Most think that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed. The rss feed is then used to mass distribute the audio file to podcasting sites like iTunes, Yahoo Podcasts, Podcast Alley and many more. It is a fairly simple technology that requires some amount of know-how, but it can be a very effective tool for you to attract customers to your website.