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Kenrick Cleveland's Articles

  • Power Metaphors For Persuasion
    Many folks consider the concept of 'energy' to be somewhat new agey. Personally I consider it to be an integral part of understanding the self. And understanding ourselves, is absolutely the first step in learning to persuade.
  • The Lure Of The Forbidden
    'Forbid us something, and that thing we desire.' - Geoffrey Chaucer
  • Persuading With The Awareness Pattern
    "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." -Henry Miller
  • Three Of A Kind: Repetition As Persuasion
    "Rhythm is something you either have or don't have, and when you have it, you have it all over." -Elvis Presley
  • The Courage To Master Your Fears
    "Courage is resistance to fear, mastery of fear-not absence of fear."--Mark Twain
  • Assigning Blame: Use With Caution
    I have written previously about the term 'everything happens for a reason' as a technique to utilize the inherent trust many people have in this concept. I also wrote about how superstition can be a powerful persuasive tool. If you've read those articles and put the tools to work in your life, you already understand the power they hold.
  • Your Own Personal Genie: Creating Your Universe In Pictures
    We've all had the experience of wanting something that has eluded us. Maybe it's wealth, possessions, maybe it's a relationship, maybe it's optimum health or other physical attributes which for some reason or another we have not been able to conjure up.
  • Adjusting Your Lens
    In previous articles I've discussed some framing basics. Obviously, framing can't be summed up in a few little articles, but it's a foundation from which to build our persuasion arsenals.
  • Self Improvements For The New Year
    Here we are again, starting a new year with a clean slate. I love this time of year because it has all the hope of a new beginning and the opportunity to recreate ourselves one more time. I find this a very optimistic time and enjoy setting an intention each new year. The concept of creating our resolutions thrills me as I am relentless about self improvement and welcome every opportunity to map out a beautiful future.
  • Calibration Effect
    My first job in sales was at a gym where I sold memberships. One of the trainers I worked with was a really great guy, friendly, sociable, funny and well liked. However, there are certain types of people that aren't comfortable with the extroverted personality type and this outgoingness sometimes brought him up against a wall with certain of his clients and made him somewhat ineffectual in his job.
  • Relentlessly Yes!
    "All that man achieves, and all that he fails to achieve is a direct result of his own thoughts." -James Allen
  • Setting Your Frame From The Start
    How do we begin a presentation? If you were sitting down right now to talk to somebody, how would you start your presentation?
  • How To Short Circuit Buyer's Remorse
    Every single human being on the planet today wants to believe that they have done something of value for themselves when they've made a purchase, and that they've used their ability to choose well and make a good decision. And as a result of this they want to know they're not going to feel bad about the choices they've made.
  • Full Of It
    Confidence . . . when we interact with our affluent clients and prospects, we need to exude confidence. We need to show them what we are made of. There's a point where confidence becomes over confident and self assuredness becomes arrogance. These are not good things to be full of. Being competent, self assured and having a solid sense of self are excellent things to be full of.
  • Choosing a Talisman for Affluence
    Amulet and talisman have been around since the beginning of time. These are objects that either bring luck or protect from evil. I'm very certain, though I have no proof, that the first man to walk the earth probably found a rock or shell or acorn and thought to himself, 'This is a lucky item. I'm going to carry it with me to protect me.'
  • Tangible Symbols: Talismans for Affluence
    Amulets (or objects that protect a person from trouble) and talismans (objects intended to bring good luck or protection) have been around since the dawn of man. Seriously, the first man probably saw a shell or a rock, picked it up, and thought, 'Hey, this is a great rock (or shell). I'll bet it's a special rock (or shell) and will bring me good luck and protect me from evil."
  • Persuasion Through Isolation
    At the end of last year a documentary about the cult leader Reverend Jim Jones came out called "Jonestown: The Life And Death of People's Temple". It was the history of Jonestown through photos, film clips, recordings and interviews of surviving members of the murder/"suicide" of over 913 people.
  • Persuading Through Desires
    Persuasion has always been my passion. Self persuasion and self mastery have become extraordinarily important to me over the last year and a half. I have had some tremendous changes in my life as a result.
  • Creating Group Rapport
    When I first started out in the persuasion business I would have huge anxiety for about a week before a big seminar. I was impossible to be around. My family would sequester themselves and avoid me. Even my dog steered clear of my office somehow intuitively knowing I was in no mood to play. Not only was the gear up for these events intense and chaotic, but the let down after, not because the event was not successful, but because the energy I spent and absorbed and that worked its way though me, was immense.
  • I'm a Believer: The Intent Behind Persuasion
    There's a term we like to use in our culture which seems to be relatively new and quite pop psychology (if you ask me): baggage. It seems to describe and cover the gamut from dashed hopes, to tragedies, to past relationships that went awry, to frustrating experiences or setbacks in our businesses.
  • Purely Emotional Persuasion: The Use of Storytelling
    Sometimes I cry during movies. I'm not ashamed to admit it. In fact, I'm completely at ease and comfortable with the emotions that a good story elicits in me. Movies are stories and stories have been used to bring out emotions since the dawn of time. The better the story, the more moving it is. These responses can be manifested as a 'tear jerker' or a 'feel good', they can be used to inspire, uplift, give hope, or merely entertain. Keep this uppermost in your mind as you think about storytelling: stories open up a hole, so to speak, in the listener, that you can fill with a message. Your message.
  • I Am An Onion: Layers of Complexity in Persuasion and Life
    I love a good metaphor. An especially powerful metaphor for me lately has been that of an onion. The Cleveland Method deals with a deep understanding of our core drives and unconscious motivations. When we focus inward, only then can we genuinely understand others.
  • Further Adventures in Framing
    Framing is the most powerful concept in persuasion. When we look at the big picture we see that everything can be thought of as a frame. By using political or religious examples (and any other taboo/controversial thing I can come up with), I am in no way endorsing one side or the other-though of course I do have personal opinions-rather, I'm showing that we all have blind spots. Find a belief that you believe fervently, feverishly, fanatically, even, and I'm going to suggest that you may be blind to the opposite side of the issue.
  • Reveling in Unselfconscious Affluence
    Of course, we didn't all grow up financially comfortable. Several of my most successful students are real rags to riches stories gaining their vast financial successes through single-minded perseverance, education, hard work, intention and a little luck.
  • Magnetism: Not Just For Animals
    A woman I know, an extremely spiritual person, recently shared with me the following: 'I used to have unfortunate beliefs about myself and I received back from external influences unfortunate results. When I decided to take control and raise my resonance, to be the change I wanted to become, to allow abundance and love come flow through me, absolutely everything fell into place. I am now living a life of leisure with a beautiful husband and I can draw what I want into my universe at will.'

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