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Mark Silver's Articles in Business

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Avoiding Financial Trauma Stress Disorder Day after day we're being treated to news of the global financial markets being flushed further and further down the toilet. If you run a small business, it can be hard to hold onto hope and inspiration, because maybe this time things really are doomed. Makes you wonder and doubt--did someone not buy simply because they didn't buy, or is this the beginning of the end of your business? Why Clients Don't Buy--The Hierachy of Choice So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren't they buying? It's because all of those details are actually the least important part of a purchasing choice. The How and Why of Wrestling Your Inbox to Zero Have you ever ended up TWO weeks behind in answering emails? An inbox full of missed opportunities, deadlines, and people you care about left with the sour taste that maybe you don't like them. Not good for business. Very good for encouraging an unhealthy sense of guilt, shame and pressure. When You're Too Exhausted to Run a Business. “Fifteen years I've put into this business, and I'm just spent,” lamented one client. Another told me, “I pushed myself to get my website up, and I went over an edge with my health. It took me months to recover.” It's humbling to realize, but as you age, you just don't have the same ability to go all night, and to push through deadlines and projects as you did once upon a time. The true measure of money in your business. Shiny new cars. Big mansions. The good life. Even if you're not a particularly material person, it's easy to be caught by those images, and to wonder: "Why don't I have that? Is there something wrong with me?"