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Grief- Your surprising tool for momentum Business momentum is when a series of "events" build upon each other, and multiply their efforts. It's when your business starts to have some steam of its own, and you get carried along for the ride. For instance, we had some February sunshine here in Portland, and I went bicycling. Each time I pedalled was an "event." But, that pedaling only creates momentum that carries me forward when I'm not peddling IF... Why strangers are worried your business is stalking them. There you are at a party, and you notice someone you'd like to get to know. So, you start staring at them. And staring. And staring. You're hoping that your googly-eyed stare is communicating your interest in them. No surprise what happens next. He or she gets up, crosses the room, and whispers to the host, "That weirdo in the corner keeps staring at me... I'm worried... is he a stalker?" Are We There Yet? How To Create "Overnight Success" In Your Business. A person I admire has a very successful business. He's sharp, personable, funny, smart, and helpful. And, the products and services he provides are top-notch. He's sold thousands of them, and his business is operating at a level much higher than mine. Then he announced that he was celebrating three years in business. What! Only three years? How'd he get so far, so fast? When To Get Business Help And When To Go It Alone It's a sorta no-brainer when you need help in business: flummoxed, bewildered, stuck. But what kind of help do you really need? It's a big question. Without the right support and education, everything you're working for can fall apart. But, the wrong support can be expensive, time-consuming and overwhelming. What You Need To Do To Avoid Burning Money On Advertising. Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much else. People cry up "But it's getting me exposure," and that's true, to a point. Is it really increasing sales? Offering A Guarantee Without Losing Your Shirt You may be offering a guarantee, but nervously, or perhaps not offering one at all. What if a bunch of your clients ask for their money back? Sluuurrrrrpppp... there goes your business, down the drain. What makes a guarantee safe for you? Why the practical always beats up on the sacred in business. When you're doing your best work with your clients, it's magical, sacred. There is almost something holy about what you do, like you aren't there at all. And that's what your clients love most too- those moments of transcendance. Yet, when you try to talk about this sacredness in your marketing, it doesn't make an impact. It gets swallowed up in the marketplace, like an insignificant cotton ball swept away in a hurricaine. What gives? Is it okay to cancel if no one responds? You've planned the class. You've marketed it like all git-out. The early-bird deadline has come and gone. You're five days out, and you've got 3 people registered. The big question: Do you cancel? "How Long Does It Take To Get A Business Going?" Question: What would you think of someone who said this to a five year old? "It's about time you start earning your keep! I want you to get out there and get a job so you can pay your share of the mortgage. And, while you're at it, here's the keys to the car". Doesn't make sense, does it? This person is either cruel, crazy, or out to lunch on the next planet over. This is exactly what many folks do to their new businesses.
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