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Matt DeAngelis's Articles

  • Analyzing Commission Junction
    Commission Junction is one of the 800 pound gorillas of Affiliate Marketing. CJ is part of the publicly held ValueClick, which earned $39 million last year on marketing programs, including affiliate programs, email marketing and software for advertising agencies.

    CJ handles affiliate programs for a lot of the big names, including Home Depot, Yahoo and Citibank.

    Can you make money with Commission Junction? Like most affiliate programs it depend on the theme or niche of y...
  • Chitika - What Went Wrong?
    All I have to say is WOW. I haven’t seen this kind of vitriol since the last Democratic Convention, and all directed toward Chitika, a startup ad company that was supposed to be the Google killer. Their crime? Cutting people’s revenue checks after they’ve earned the money. Not a great PR move. And it looks like there are more problems with what, on the surface, looks like a great idea. I have to admit I don’t understand how anyone (including Chitika) makes any money with thei...
  • Domain Name Insanity - Does Your Name Really Matter?
    Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.

    A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. There’s some cachet there, but is it $...
  • Finding Affiliate Programs -- Where To Start
    When most people have a task to do, they usually do well once they get started, and finding affiliate programs for your site or blog is no exception — you just need a little kickstart to get your brain into the right mode.

    There’s a really easy way to get things started…go look at one of your competitors. There are tons of ways to do this — the easiest way would be to put your keyword(s) into Google and see what pops up.

    The order of the results is based in good part o...
  • Four Questions Before You Look For Affiliate Programs
    I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who pays the most and most often, and many other basic questions. I’d like to answer those questions on this forum, but I can only type so fast.

    I went out this weekend looking for content that I could publish here temporarily while I got down to writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials, and that’s not w...
  • Further Proof That Blogs Rule The World
    No one I’ve ever met is neutral on Wal*Mart. Let me begin by saying that Sam Walton is one of my heroes. He was a humble genius who as a multigazillionaire still rode to work every day in his pickup truck and frequently took his dog with him.

    I don’t go to Wal*Mart. I like to buy American where I can and in Wal*Mart I can’t. I’d rather go see my friend Dan Sorrentino at Newtown Hardware for my sundries than some guy I don’t know that I have to walk the length of a footbal...
  • Google's Latest Acquisition
    Fans of Google (including me), enjoy trying to figure out what Google is up to. In that spirit, I’m sharing some news.

    Google has purchased a company called Upstartle, which makes web-based word processing software called Writely. Both Google and Writely had little to say in their blogs, other than the deal was done and Google is delighted to have the team on board. I went to look at both blogs this morning and they are absolutely jammed up, so I am unable to see what was ...
  • Ten Independent Affiliate Programs You Should Consider
    Not all of the good affiliate programs go through the big boys. As you can imagine, there are advantages and disadvantages to using someone like Linkshare or Commission Junction to run your program. The major disadvantages seem to be cost (expect to drop ten grand for setup and network access fees, and a 30% commission on what you make from the program) and the fact that your program will be lost among thousands of others.

    So many companies have decided to manage their own...
  • What Is Affiliate Marketing And Can I Get Rich Using It?
    Simply put, Affiliate Marketing is the Internet version of commission sales. You make a deal with a company where they agree to pay you some amount of money to display some type of ad to visitors at your site to get them to go to the company’s site and do something.

    That something may be as simple as clicking on the ad itself (Pay Per Click), identifying themselves to the advertiser for further action (Pay Per Lead), or getting the visitor to buy something, either on the s...
  • Where To Find Good Independent Affiliate Programs
    It seems that there are thousands of companies that have chosen to manage their own affiliate programs rather than using companies like Linkshare or Commission Junction.

    In fact, our friends at Five Star Affiliate Programs tracked a posting on a UK affiliate forum where they are wondering if the networks deserve their 30% commission. Great Question.

    The point is that it takes big bucks to get into a Commission Junction or a LinkShare, and there are plenty of good-payin...


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