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Michael Clark's Articles in Arts

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Best Small Business Idea - Overwhelm - Get It Out Of Your Head If you are like most businesses owners, you’ve experienced overwhelm in your business at one time or another. Maybe you experience it regularly and for good reason. Hundreds of things are pulling at you at one time. You’ve got marketing going, production to oversee, calls to return, employees that need your advice. It’s never ending right? How do you possibly handle it all? Most of the small business owners that I talk to keep almost all of these things in their head. I as... Why Business Plans Don't Work And What To Do About Yours I am often asked to assist with writing business plans. While a business plan is often needed when you are getting financing for your business, I find that most business owners don’t find them very useful. Why not? Because usually they are written from a very long term frame (typically five years) and once they are written, they are put on a shelf and never looked at again. I’m going to suggest some ways that you can get more out of your business plan. 1) Review your busin... Best Small Business Idea -- It's All About You Getting More Focused -- It’s All About You Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong. Why right and wrong? Because if you’ve been in business for awhile and have great products ... Fall In Love With Your Business Again Why did you start your business? Most business owners start their businesses because they desire personal freedom. They want to be their own boss. They have a great idea that they want to try. They are in love with all of these ideas. When you started your business, I bet you were full of passion and excitement. It was like the first days of a new romance. All you could think about or talk about was your business. What an exciting time. Today, on Valentine’s Day, I’d like ... Best Small Business Idea -- Get Focused And Get Going I used to give a talk titled, “10 Ways to Overcome Overwhelm in Business and In Life”. It was an excellent resource for getting into action and taking charge of your business. If you’d like a copy, just email me and I’ll send it to you. After I’d given this talk for awhile, I realized that getting out of overwhelm was even simpler. You don’t need 10 ideas. That’s overwhelming in itself. You just need one essential key. If you can master this one key, you can pretty much get w... Moving Past Fear To Small Business Success One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her become successful. I am working with her developing a plan to hire administrative and functional staff that will allow her to continue to grow her business and enjoy her work life. One of the issues we are facing which affects many business owners is that if she doesn’t h... Success Stories—Reliving The Past Helps You Build The Future One of the exercises that I have many clients do is list out all the successes they’ve had in life. I ask them to start with early childhood and list everything they can remember being successful at. One of my clients recently gave the assignment to his girlfriend. She asked me afterwards what the point was. She hadn’t found it very useful. What I told her is that that I’ve found that this exercise serves two important services. First, it’s a self esteem booster. Most peop... Raise Your Elevator Speech To The Top Floor With Powerful Emotions If your elevator speech sparks a buyer's curiosity, it's only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel and act upon their emotions. While networking with other business leaders, I'm often surprised at how few utilize these techniques to their advan... Awareness And Mastery – Two Essential Keys To A Successful Small Business At the heart of it, mastery is practice. Mastery is staying on the path." ~ George Leonard US pioneer in human potential We often hear managers complaining that their employees aren’t productive, don’t listen and just can’t consistently get the job done. As a youth sports coach, I hear coaches with similar complaints—the kids don’t listen, don’t know where to go and don’t try very hard. I can’t relate. The boys on my team are usually focused, do what I ask of them, and w...