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Penny Maseko's Articles in Management

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  • The Basic Business Reviews
    Four decades after it was first published "Confessions of an Advertising Man" is still a classic for the small business owner and a resource that should definitely sit on your marketing shelf and help your Bloom Team. Learning how to use questions to steer the Bloom Team meetings will help you immensely in uncovering that new marketing magic you need to help your small business grow. Your Bloom Team can be the vehicle to help you change this type of top-down, dictatorial marketing style in your small business.
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