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The Sin of Arrogant Advertising The Sin of Arrogant Advertising highlights some key ideas from John Caples’ classic work “Tested Advertising Methods”. Techniques of Persuasive Communication: Old Wisdom in a New Package Techniques of Persuasive Communication: Old Wisdom in a New Package tries to take a fundamental principle of good writing an operational definition so that it can be consistently and more effectively applied. Stop Writing Press Releases. Start Writing News Releases In common parlance, “press release” and “news release” mean the same thing. However, the terminology people use often betrays a fundamental difference in how they put this information together and how well it is accepted by the media. Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for three very valid reasons. How to Improve Your Writing by Standing on Your Head How to Improve Your Writing by Standing on Your Head is sort of a follow-on to The Mathematics of Persuasive Communication article. The Mathematics of Persuasive Communication In 2006 I wrote a book that was published under the title In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. It has received some excellent reviews from business publications because its unorthodox approach makes the essentials of these vital disciplines unusually easy to grasp and apply. In "The Mathematics of Persuasive Communication", I show how simple mathematical principles can be used to significantly improve both clarity and conciseness.