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How To Choose A Shopping Cart Vendor For Your E-Commerce Site E-commerce has exploded on the internet and many successful businesses exist solely on the web. And why not? With a virtual storefront, the overhead costs of running a business are greatly reduced. Therefore, with effective marketing, these businesses can hang on during the difficult early stages of a new business and are less dominated by cash flow while trying to stay afloat. One of the major reasons for the surge in online purchasing has been the convenience and securi... Put Muscle Behind Your Web Site With Web Analytics Your business has a web site. You were careful in selecting a designer who understood how crucial your site is to your marketing strategy, and who had the skills to integrate and present your content in a way that fulfills that strategy. It's well designed and optimized. Now you can just sit back and wait for the profits to roll in right? Wrong! A well designed web site is just the beginning. A good marketing strategy never stops improving, and your web site is a vital ma... Does Your Small Business Need A Web Site? (Part 1) You are a small business owner. You use the internet both in your business and personally. Obviously you know there are many, many web sites out there. More then likely, you've even made purchases through someone else's web site. Perhaps it is apparent that you could be doing the same thing with your own business. Certainly, extra e-commerce sales could only help your bottom line. But does your business really need a web site? In deciding that, consider what a web site rea...