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Susan L Reid's Articles

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Five Nagging Start-up Questions Facing Small Business Owners Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I’ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail? The Importance of Creating the Right Environment for Your Business Success What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven’t. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors. The Power of the Written Word: Top 10 Ways to Become an Authority in Your Field With the Internet such an accessible place to get your written word out, there’s no reason why you can’t become a recognized name in your field in 6 months or less. At no other time in history has it been easier to connect with readers hungry for what you have to say. The opportunities for becoming a leading authority in your field have never been richer. Here are the top 10 tried-and-true ways to become a written-word authority in your field. Now Is a Great Time to Be a Woman Small Business Owner In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding. Top Five Tips Small Business Owners Can Learn from J. K. Rowling J.K. Rowling's rise to fame and fortune is inspiring. Though her fortune is estimated at $1 billion, and she is ranked as the 136th richest person, in 1990, things were very different. She was unpublished. She didn't have much money. She was working as a researcher and bi-lingual secretary, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners. Overcoming Negative Habits and Programming-Remember WYTIWYG! Go to any bookstore in the United States and you’ll find rows and rows of self-help books dedicated to overcoming negative habits and programming. It’s staggering and a bit overwhelming to know which book will actually do the trick, fix the problem, or solve the issue. Yikes! Are we really that bad off? No, we are not. Next time you feel the urge to change yourself; don’t run to the nearest bookstore. Save your money! Just remember WYTIWYG. How to Be Ridiculously Rich and Spiritual, Too: A Nod to Today’s ePreneur Today’s ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The “e” in ePreneur stands for “enlightened.” Well, I’m not so sure about the enlightened part! Perhaps it’s better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom. Is is Resistance or is it Fear: What's the Difference? How many times has this happened to you? You’re all revved up and ready to go, jazzed about implementing a great idea you’ve been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want. Show Me the Money: 7 Cash Stashes for Small Business Start-Ups As a small business start-up coach, I get asked a lot of questions. The most frequent one: Where do I get start-up cash? If you are wondering the same thing, this article is for you. In it, you will learn about the differences between angel funding and venture capitalists, the value of taking out a loan, and considerations of taking on a silent or working partner. Freelancer, Consultant, or Entrepreneur: What’s the Difference? All too often we bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, too. When we aren’t clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us. This article describes the differences between freelancer, consultant, and entrepreneur. Communication for Small Businesses In today's small business world, communication is paramount to success. Too much depends on how small business owners are perceived by their clients and customers, not to take it seriously. This article defines the three main communication styles in business, a modified active listening dialogue, and seven tips for communication success. Courage: The Anti-Drug for Small Business Start Ups Starting up and launching a successful small business takes courage. Not the kind of courage that flies in the face of fear, rather the kind of courage that looks past fear, to something greater. Using Ambrose Redmoon's quote "Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear," this article explores courage, and what it means to be courageous. This Is Not Your Parent’s Workplace: The Case for Becoming a Small Business Owner Workplaces, and how we view them, have changed dramatically since the beginning of the 20th century. Particularly in the last 30 years, the complexity of business has grown enormously, making traditional jobs nearly obsolete. Old assumptions about how to work and how to advance are out of date. The old-school work ethic of doing “whatever it takes" to get the job done is a present-day formula for disaster and burnout.
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