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Susan L Reid's Articles

  • Nine Hot Online Niche Market Research Sites for Business Success
    Niche market research is the key to your online business success. By making use of these nine hot research site options—some traditional, some new—you now have all the tools you need to do effective niche market research online.
  • How to Find a Good Niche as a New Business Owner
    As a new business owner one of the toughest questions you'll need to answer for yourself is, have I found a good niche - a niche you are passionate about, know something about, and have a sustaining interest in? But that's not enough. A good niche must also be able to make you good money. Know the answers to these 4 things and you'll be off on the right foot toward determining if you've found a good niche.
  • Online Business Owners - Want to Know How to Rake in Serious Profits?
    Two of the hardest things online small business owners have to do are to find a unique way to connect to their niche and to be on the leading edge of marketing trends that will rake in serious profits. Learn how to do both by following this step-by-step formula for success. Don't wait! Get in on the action before the big business players get involved and ensure your business success.
  • Finding a Profitable Niche Made Easy
    Finding a profitable niche takes time, knowing where to look, and what you're looking for. Follow these five steps to find the keyword phrases that will most likely yield you a profitable niche—one in which you stand a very good chance of getting highly ranked and where there is money being spent. Although the process can be time consuming, it can make the difference between new business start-up failure or success.
  • Five Quick and Easy Steps for a New Business Start-ups to Determine Your Unique Selling Point
    So what's your unique selling point? What's memorable and unique about your company? Don't know? Follow these five quick and easy steps and find out. Stop putting your business at risk. Put an end to getting lost in the crowd. Gain the advantage as a new business start-up by standing out in the mind of your customers. Discover your USP today. You'll be glad you did!
  • U.S. Women's Gymnastic Team Exemplifying for Women Entrepreneurs Worldwide
    No whining over silver for the U.S. Olympic Women's Gymnastic Team or wasting energy on what might have been, that's for sure! Instead, the entire team exemplified how to hold-up under pressure by coming together as a team, and supporting each other, no matter what. There is much today's woman entrepreneur can learn about staying strong and focused when faced with the unexpected from the women of the U.S. Olympic Gymnastics Team.
  • Mom Entrepreneurs Doing Much More than Watching Sports at the Olympics
    Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: You don't have to give up your aspirations to be a mother; Ambition is not a dirty word; and Don't put an age limit on your dreams.
  • Virtual Office Spaces Providing a Professional Image to the Home-Based Business Owner
    One of the biggest obstacles keeping home-based business owners from expanding into the marketplace is the cost factor: renting office space, hiring staff, and purchasing equipment. It's enough to make any home-based business owner shy away from expansion and, instead, stay small. If you are ready to grow your business and want to save money, read this article to find out if virtual office space is right for you.
  • Who Isn't Your Niche? It's Important to Know Before You Market to Your Niche
    Stop guessing what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure. Do this before you market to your niche and you'll save money, avoid months of agony, and attract a constant stream of eager prospects to your website. Here are the three things every first-time small business owner must know before they market to their niche group.
  • Starting up a Home-Based Business: The First 10 Steps
    You've made the decision to start up a home-based business. Congratulations! Now come all the questions: How do I get started? What should be my first step? Where do I begin? These are questions every Accidental Entrepreneur asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps.
  • Optimize Your Website...and They Will Come
    What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art to search engine optimization (SEO), and it's critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet. Where do you begin?
  • No Agony of Defeat for Hillary Clinton
    On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat.
  • Using Online PR Distribution Services to Your Advantage
    You have something fabulous to announce to the world! So, what online press release distribution service do you use? With so many to choose from, it's hard to know where to start. If you do a search for newswire services it's easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts. Before you do either, first consider these important items.
  • From Woman with a Good Idea to Woman with a Thriving Home-Based Business
    "There are 10.4 million women running successful businesses in the U.S. Of those, 85% of them are running businesses out of their home." Behind every woman starting a business, there is a good idea just waiting to fail. Yes, fail. Why? Because a good idea isn't a great one, and being passionate about something isn't enough to turn a good idea into a thriving home-based business. Read the Top 5 Steps to Insure Your Business Success.
  • How to Thrive through This Recession, Jack Canfield Style
    We're hearing a lot about the economy lately. Just this week, Alan Greenspan actually said "the r word" by announcing that the United States is in a recession. The good news is that a recession is not a depression. To be successful, you need to become informed about what a recession is and what steps you can take to thrive in the midst of one. Here are 5 Simple Steps for Thriving through a Recession.
  • Ladies . . . Start Your Engines!
    Have you ever watched the Indy 500? The audience cheers when it hears, "Gentlemen . . . start your engines!" These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren't more women-owned businesses taking time to write one? Read Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan.
  • The Coup de Grâce for Sustainable Long-Term Success
    Goals. We've all set them. We all know the sting of defeat when we don't reach them. So why do we sometimes fail to reach our most cherished goals? The #1 reason goals fail is because we start out by identifying our goals. Determining what our goals are is actually the 2nd step. There's an all-important "step #1" we often leave out. What is this all-important 1st step? Here are Five Steps to Align Yourself with Success.
  • Is Midlife Entrepreneurship for You?
    Do you think entrepreneurship is just for the young? That anyone past 50 is too old to start up a business? That midlife is when you should be thinking about retiring and preparing to live on less? If you do, then midlife entrepreneurship isn't for you. However, if you like to call the shots and live life on your own terms, then midlife entrepreneurship may be right for you. Here are 10 Reasons for Becoming a Midlife Entrepreneur.
  • Help! I am Having a Career Transition Crisis!
    Have you been waking up in the middle of the night in a cold sweat, panicked about your future, wondering if you're going to be able to make things work out? Is your mind racing as you contemplate options, unsure about what to do and where to go from here? If so, you are in the midst of a career transition crisis. Here are the top 10 things you can do to stabilize your transition.
  • Recession-Proof Your Small Business in 2008
    How safe is your business if the U.S. experiences a recession this year? Will it do well, continuing its productivity and growth projectory? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending? What if there is a simple solution to ensure your business productivity and growth, no matter what the economy does? Here are 7 sure-fire ways to increase productivity — not just a little, but by 20 percent!
  • Don't Set any Goals this New Year . . . Without Applying the 60-40 Rule
    People traditionally set resolutions for the New Year. Ever notice, though, that setting long-term goals doesn't work? The problem is goals are made in the present, for the future. But the present is always changing. If you've set a static goal for a future time in an ever changing present, it's almost impossible to meet that goal. Not all is lost! Here's a new way to accomplish all you've set out to achieve - the 60-40 Rule.
  • Why Aren't Women Making The Big Bucks?
    Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
  • What's Holding You Back from Your Business Success?
    Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.
  • Five Characteristics of Great Business Names and Five Popular Trends to Avoid
    Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity.
  • The Secret to Building Your Business from the Inside Out
    Have you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business.

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