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Susan L Reid's Articles

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Why Aren't Women Making The Big Bucks? Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed. Who Isn't Your Niche? It's Important to Know Before You Market to Your Niche Stop guessing what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure. Do this before you market to your niche and you'll save money, avoid months of agony, and attract a constant stream of eager prospects to your website. Here are the three things every first-time small business owner must know before they market to their niche group. What's Holding You Back from Your Business Success? Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success. Virtual Office Spaces Providing a Professional Image to the Home-Based Business Owner One of the biggest obstacles keeping home-based business owners from expanding into the marketplace is the cost factor: renting office space, hiring staff, and purchasing equipment. It's enough to make any home-based business owner shy away from expansion and, instead, stay small. If you are ready to grow your business and want to save money, read this article to find out if virtual office space is right for you. Using Online PR Distribution Services to Your Advantage You have something fabulous to announce to the world! So, what online press release distribution service do you use? With so many to choose from, it's hard to know where to start. If you do a search for newswire services it's easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts. Before you do either, first consider these important items. U.S. Women's Gymnastic Team Exemplifying for Women Entrepreneurs Worldwide No whining over silver for the U.S. Olympic Women's Gymnastic Team or wasting energy on what might have been, that's for sure! Instead, the entire team exemplified how to hold-up under pressure by coming together as a team, and supporting each other, no matter what. There is much today's woman entrepreneur can learn about staying strong and focused when faced with the unexpected from the women of the U.S. Olympic Gymnastics Team. Top Five Tips Small Business Owners Can Learn from J. K. Rowling J.K. Rowling's rise to fame and fortune is inspiring. Though her fortune is estimated at $1 billion, and she is ranked as the 136th richest person, in 1990, things were very different. She was unpublished. She didn't have much money. She was working as a researcher and bi-lingual secretary, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners. This Is Not Your Parent’s Workplace: The Case for Becoming a Small Business Owner Workplaces, and how we view them, have changed dramatically since the beginning of the 20th century. Particularly in the last 30 years, the complexity of business has grown enormously, making traditional jobs nearly obsolete. Old assumptions about how to work and how to advance are out of date. The old-school work ethic of doing “whatever it takes" to get the job done is a present-day formula for disaster and burnout. The Secret to Building Your Business from the Inside Out Have you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business. The Power of the Written Word: Top 10 Ways to Become an Authority in Your Field With the Internet such an accessible place to get your written word out, there’s no reason why you can’t become a recognized name in your field in 6 months or less. At no other time in history has it been easier to connect with readers hungry for what you have to say. The opportunities for becoming a leading authority in your field have never been richer. Here are the top 10 tried-and-true ways to become a written-word authority in your field. The Importance of Creating the Right Environment for Your Business Success What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven’t. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors. The Coup de Grâce for Sustainable Long-Term Success Goals. We've all set them. We all know the sting of defeat when we don't reach them. So why do we sometimes fail to reach our most cherished goals? The #1 reason goals fail is because we start out by identifying our goals. Determining what our goals are is actually the 2nd step. There's an all-important "step #1" we often leave out. What is this all-important 1st step? Here are Five Steps to Align Yourself with Success. Starting up a Home-Based Business: The First 10 Steps You've made the decision to start up a home-based business. Congratulations! Now come all the questions: How do I get started? What should be my first step? Where do I begin? These are questions every Accidental Entrepreneur asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps. Show Me the Money: 7 Cash Stashes for Small Business Start-Ups As a small business start-up coach, I get asked a lot of questions. The most frequent one: Where do I get start-up cash? If you are wondering the same thing, this article is for you. In it, you will learn about the differences between angel funding and venture capitalists, the value of taking out a loan, and considerations of taking on a silent or working partner. Recession-Proof Your Small Business in 2008 How safe is your business if the U.S. experiences a recession this year? Will it do well, continuing its productivity and growth projectory? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending? What if there is a simple solution to ensure your business productivity and growth, no matter what the economy does? Here are 7 sure-fire ways to increase productivity — not just a little, but by 20 percent! Overcoming Negative Habits and Programming-Remember WYTIWYG! Go to any bookstore in the United States and you’ll find rows and rows of self-help books dedicated to overcoming negative habits and programming. It’s staggering and a bit overwhelming to know which book will actually do the trick, fix the problem, or solve the issue. Yikes! Are we really that bad off? No, we are not. Next time you feel the urge to change yourself; don’t run to the nearest bookstore. Save your money! Just remember WYTIWYG. Optimize Your Website...and They Will Come What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art to search engine optimization (SEO), and it's critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet. Where do you begin? Online Business Owners - Want to Know How to Rake in Serious Profits? Two of the hardest things online small business owners have to do are to find a unique way to connect to their niche and to be on the leading edge of marketing trends that will rake in serious profits. Learn how to do both by following this step-by-step formula for success. Don't wait! Get in on the action before the big business players get involved and ensure your business success. Now Is a Great Time to Be a Woman Small Business Owner In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding. No Agony of Defeat for Hillary Clinton On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat. Nine Hot Online Niche Market Research Sites for Business Success Niche market research is the key to your online business success. By making use of these nine hot research site options—some traditional, some new—you now have all the tools you need to do effective niche market research online. Mom Entrepreneurs Doing Much More than Watching Sports at the Olympics Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: You don't have to give up your aspirations to be a mother; Ambition is not a dirty word; and Don't put an age limit on your dreams. Ladies . . . Start Your Engines! Have you ever watched the Indy 500? The audience cheers when it hears, "Gentlemen . . . start your engines!" These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren't more women-owned businesses taking time to write one? Read Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan. Is Midlife Entrepreneurship for You? Do you think entrepreneurship is just for the young? That anyone past 50 is too old to start up a business? That midlife is when you should be thinking about retiring and preparing to live on less? If you do, then midlife entrepreneurship isn't for you. However, if you like to call the shots and live life on your own terms, then midlife entrepreneurship may be right for you. Here are 10 Reasons for Becoming a Midlife Entrepreneur. Is is Resistance or is it Fear: What's the Difference? How many times has this happened to you? You’re all revved up and ready to go, jazzed about implementing a great idea you’ve been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want.
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