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Susan L Reid's Articles


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Communication for Small Businesses In today's small business world, communication is paramount to success. Too much depends on how small business owners are perceived by their clients and customers, not to take it seriously. This article defines the three main communication styles in business, a modified active listening dialogue, and seven tips for communication success. Courage: The Anti-Drug for Small Business Start Ups Starting up and launching a successful small business takes courage. Not the kind of courage that flies in the face of fear, rather the kind of courage that looks past fear, to something greater. Using Ambrose Redmoon's quote "Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear," this article explores courage, and what it means to be courageous. Don't Set any Goals this New Year . . . Without Applying the 60-40 Rule People traditionally set resolutions for the New Year. Ever notice, though, that setting long-term goals doesn't work? The problem is goals are made in the present, for the future. But the present is always changing. If you've set a static goal for a future time in an ever changing present, it's almost impossible to meet that goal. Not all is lost! Here's a new way to accomplish all you've set out to achieve - the 60-40 Rule. Finding a Profitable Niche Made Easy Finding a profitable niche takes time, knowing where to look, and what you're looking for. Follow these five steps to find the keyword phrases that will most likely yield you a profitable niche—one in which you stand a very good chance of getting highly ranked and where there is money being spent. Although the process can be time consuming, it can make the difference between new business start-up failure or success. Five Characteristics of Great Business Names and Five Popular Trends to Avoid Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity. Five Nagging Start-up Questions Facing Small Business Owners Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I’ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail? Five Quick and Easy Steps for a New Business Start-ups to Determine Your Unique Selling Point So what's your unique selling point? What's memorable and unique about your company? Don't know? Follow these five quick and easy steps and find out. Stop putting your business at risk. Put an end to getting lost in the crowd. Gain the advantage as a new business start-up by standing out in the mind of your customers. Discover your USP today. You'll be glad you did! Freelancer, Consultant, or Entrepreneur: What’s the Difference? All too often we bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, too. When we aren’t clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us. This article describes the differences between freelancer, consultant, and entrepreneur. From Woman with a Good Idea to Woman with a Thriving Home-Based Business "There are 10.4 million women running successful businesses in the U.S. Of those, 85% of them are running businesses out of their home." Behind every woman starting a business, there is a good idea just waiting to fail. Yes, fail. Why? Because a good idea isn't a great one, and being passionate about something isn't enough to turn a good idea into a thriving home-based business. Read the Top 5 Steps to Insure Your Business Success. Help! I am Having a Career Transition Crisis! Have you been waking up in the middle of the night in a cold sweat, panicked about your future, wondering if you're going to be able to make things work out? Is your mind racing as you contemplate options, unsure about what to do and where to go from here? If so, you are in the midst of a career transition crisis. Here are the top 10 things you can do to stabilize your transition. How to Be Ridiculously Rich and Spiritual, Too: A Nod to Today’s ePreneur Today’s ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The “e” in ePreneur stands for “enlightened.” Well, I’m not so sure about the enlightened part! Perhaps it’s better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom. How to Find a Good Niche as a New Business Owner As a new business owner one of the toughest questions you'll need to answer for yourself is, have I found a good niche - a niche you are passionate about, know something about, and have a sustaining interest in? But that's not enough. A good niche must also be able to make you good money. Know the answers to these 4 things and you'll be off on the right foot toward determining if you've found a good niche. How to Thrive through This Recession, Jack Canfield Style We're hearing a lot about the economy lately. Just this week, Alan Greenspan actually said "the r word" by announcing that the United States is in a recession. The good news is that a recession is not a depression. To be successful, you need to become informed about what a recession is and what steps you can take to thrive in the midst of one. Here are 5 Simple Steps for Thriving through a Recession. Is is Resistance or is it Fear: What's the Difference? How many times has this happened to you? You’re all revved up and ready to go, jazzed about implementing a great idea you’ve been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want. Is Midlife Entrepreneurship for You? Do you think entrepreneurship is just for the young? That anyone past 50 is too old to start up a business? That midlife is when you should be thinking about retiring and preparing to live on less? If you do, then midlife entrepreneurship isn't for you. However, if you like to call the shots and live life on your own terms, then midlife entrepreneurship may be right for you. Here are 10 Reasons for Becoming a Midlife Entrepreneur. Ladies . . . Start Your Engines! Have you ever watched the Indy 500? The audience cheers when it hears, "Gentlemen . . . start your engines!" These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren't more women-owned businesses taking time to write one? Read Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan. Mom Entrepreneurs Doing Much More than Watching Sports at the Olympics Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: You don't have to give up your aspirations to be a mother; Ambition is not a dirty word; and Don't put an age limit on your dreams. Nine Hot Online Niche Market Research Sites for Business Success Niche market research is the key to your online business success. By making use of these nine hot research site options—some traditional, some new—you now have all the tools you need to do effective niche market research online. No Agony of Defeat for Hillary Clinton On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat. Now Is a Great Time to Be a Woman Small Business Owner In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding. Online Business Owners - Want to Know How to Rake in Serious Profits? Two of the hardest things online small business owners have to do are to find a unique way to connect to their niche and to be on the leading edge of marketing trends that will rake in serious profits. Learn how to do both by following this step-by-step formula for success. Don't wait! Get in on the action before the big business players get involved and ensure your business success. Optimize Your Website...and They Will Come What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art to search engine optimization (SEO), and it's critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet. Where do you begin? Overcoming Negative Habits and Programming-Remember WYTIWYG! Go to any bookstore in the United States and you’ll find rows and rows of self-help books dedicated to overcoming negative habits and programming. It’s staggering and a bit overwhelming to know which book will actually do the trick, fix the problem, or solve the issue. Yikes! Are we really that bad off? No, we are not. Next time you feel the urge to change yourself; don’t run to the nearest bookstore. Save your money! Just remember WYTIWYG. Recession-Proof Your Small Business in 2008 How safe is your business if the U.S. experiences a recession this year? Will it do well, continuing its productivity and growth projectory? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending? What if there is a simple solution to ensure your business productivity and growth, no matter what the economy does? Here are 7 sure-fire ways to increase productivity — not just a little, but by 20 percent! Show Me the Money: 7 Cash Stashes for Small Business Start-Ups As a small business start-up coach, I get asked a lot of questions. The most frequent one: Where do I get start-up cash? If you are wondering the same thing, this article is for you. In it, you will learn about the differences between angel funding and venture capitalists, the value of taking out a loan, and considerations of taking on a silent or working partner.
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