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Tim Knox's Articles in Marketing

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How To Create Your Own Info Product In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that's informational, instructional, or educational in nature can be considered an info product. If you missed last week's column you might wan... If You Build It, Will They Come? QUESTION: I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers to my website? I know nothing about search engines and marketing as such. Please tell me where to begin. -- Sean M. ANSWER: Sean, that is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will -- if you’ve built a website that appeals to dead baseball players. ...